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What is off-page SEO?

“Off-Page SEO” or “Off-Site SEO” means actions taken by you outside your website in order to improve your search engine results (SERP).

Besides on-page SEO, this includes several basic SEO factors that help a site rank.

Optimizing off-site ranking factors improves search engine optimization and user perception of the site's popularity, relevance, trustworthiness, and authority.

Ranking and ranking factors are obtained by other reputable places on the Internet (pages, sites, people, etc.) that reference or promote your website, while “guaranteeing” the quality of your content.


off-page SEO
What is off-page SEO?


Is Off-Page SEO or "Off-Site SEO" Important?

While search algorithms and ranking factors are constantly changing, everyone within the SEO community is unanimous and unanimous that the relevance, trustworthiness, and authority that an effective off-page SEO provides for a website is extremely important, and continues to play an important role in a page's ability to get Ranking in different search engines.

Although we don't know exactly how the algorithm Google uses to rank content works, there is plenty of evidence from search engine ranking criteria research that factors related to offsite SEO are likely to account for more than half the weight.


Off-page and links optimization

Off-page SEO relies heavily on backlinks for success.

Search engines use backlinks to determine the quality of linked material, so a site with a lot of high-quality backlinks will often rank higher than a site with fewer backlinks.

Natural links, manually generated links, and self-generated links are the three basic categories of links identified by how they are earned.

  • Natural links are those links that the site owner gets without any income from it. For example, a food blogger who adds a link to a post that points out the farms of his favorite product is a natural link.


  • Manually generated links are those that are obtained through intentional activities, the purpose of which is to build links. For example, getting customers to link to your website or asking influencers to share your content.


  • Self-generated links are those that are also obtained through some intentional practice such as adding a backlink in an online directory of sites, in a forum, within a blog comment, or in a press release with enhanced anchor text.

These link-building tactics, or some of them, are frowned upon by search engines, so care must be taken when creating these links yourself and work lightly.

Regardless of how you prefer to get links, these links are important because they make the greatest contribution to your search engine ranking efforts.

But you need to realize that there are many things that contribute positively to the passing of capital, such as:


  • popular linking site
  • How related is the topic of linking the site to the site to which it is linked?
  • 'newness' link
  • The link text used on the linking site
  • The credibility of the linking site
  • The number of other links on the linking page
  • Domain and page link authority


Off-site SEO optimization without linking

We can emphasize here that gaining links from external websites is one of the best SEO strategies that take place outside your website.

So we can consider that all activities that you do outside of your site that aim to get your website ranking to the top can be considered as "Off-Page SEO".

We can mention some of these things:

  • Social Media Marketing
  • guest blogging
  • Linked and unlinked brand mentions
  • Influencer marketing


With all of the above, it is important to say, that the desired outcome of these activities is the creation of backlinks that point to your site in some way. We can say that "non-link-related" off-page SEO is a misnomer!


An important point about off-page local SEO:

Off-page SEO depends on human behavior (i.e. people only indicate and share content they like). As such, it applies to both organic and local SEO. Even in a traditional business, high-quality products get a lot of word-of-mouth referrals from existing customers - which personally equates to off-page SEO.


How to do off-page SEO

At a high level, "off-page SEO" optimization for a website includes search engine optimization and user perception of the quality of the site. This happens by getting links from other sites (particularly those that are reputable and trustworthy), mentions of your brand, posts about your content, and "voices of trust" from sources outside of your website.

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