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8 Common Mistakes People Make When Creating A Google Ads Campaign

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Google Ads are a goldmine for businesses. These days, people search for products or services online before purchasing anything. 

It's essential to be in front of potential customers when they're looking for the product or service you offer. 


A Google ad campaign allows you to do just that and much more.


Google Ad Campaigns are designed to help businesses grow. And while they're effective, they can be a bit tricky to navigate, especially if you haven't had much experience with them before. 

Here are the top 10 mistakes that often occur when creating a Google Ads campaign.


Google Ads Campaign
8 Common Mistakes People Make When Creating A Google Ads Campaign


1: Not defining your goal 


This is a common problem for many advertisers because they are not clear on what their goal is when creating a Google ad campaign. The following are some of the most common goals advertisers may have:


  • Driving traffic to a website.
  • Generating more sales or leads.
  • Brand awareness. 


If you are not clear on what your goal is, you will end up wasting money on clicks that won't convert into sales and you will be frustrated because your ROI will be low. 

I highly recommend that you define your goal before creating a Google ad campaign and make sure it is very specific so there is no room for confusion.


A good way to start is by doing keyword research. Find out what your potential customers are searching for and try to incorporate that into your Google ad campaign


Now, once you have your goal in mind, you can proceed with creating a Google ad campaign and following the rest of the steps I listed below. 


2: Not setting a budget 


The most common mistake with most Google Ads campaigns is not setting a budget. If you go into the campaign and don't have a goal set, it's easy to spend more than you want because you can't see how much money is being spent. 


Even if you’ve set a goal for the Google ad campaign, remember to check on it from time to time to ensure that your budget is still in line with your goals. 


The most common mistake that occurs when creating a Google ad campaign is having a budget that is too low. If you set your budget too low, it's very easy to overspend. 


You may find yourself being charged for an extra $20 or $30 per day in Google Ads just because you didn't set a realistic budget.


3: Not defining your target audience Or Not Knowing Your Audience


The key to any successful Google Ads campaign is targeting the right audience. You need to know your audience in order to know what they're interested in, and how best to reach them. 


Once you know who your audience is, then you can create an advertising campaign that will get more clicks.


4: Not creating a strategy 


A successful Google ad campaign requires a strategy. 


A well-thought-out strategy is a key to success in any marketing campaign, and Google ads are no exception. 


There are many steps to take in order to create a successful strategy for your Google ads campaign.


First, you need to identify your target audience. This may seem obvious, but it’s important to know who you want to reach in order to create a successful strategy. 


Next, you need to figure out what type of ads will work best for your specific audience. 


There are many different types of ads that serve various purposes, so it is important to figure out which ones will work best for your target audience. 


You should also identify what kind of budget you have to spend on the Google ads campaign, and set a budget for yourself before you begin.


Next, you need to figure out what type of keywords you want to target. 


Keywords are extremely important in Google ads because they allow people who are searching for specific products or services to find your ad when they search Google.


5: Not using negative keywords 


Keywords are a critical part of your Google Ads campaign, and if you're not using negative keywords, then you could be spending money on clicks that don't convert.


For example, let's say you sell women's clothing online. You want to target the keyword "women's dresses." However, your ads are also showing up for the keyword "men's suits." 

If a man clicks on your ad for women's dresses and buys a suit, you're not going to get paid for that sale.


Negative keywords prevent this from happening. If you add "men's" as a negative keyword, then your ad won't show up for the keyword "men's suits." 

You'll still show up for all the other variations of the keyword (like "women's dresses" and "ladies' dresses"), but your ads won't show up for irrelevant searches.


Another example is if you're selling women's dresses, but your ad is also showing up for the keyword "men's dress shirts." If a man clicks on your ad and buys a dress shirt, you're not going to get paid for that sale. 

So you would add "men’s" as a negative keyword to prevent this from happening.


What are some examples of negative keywords?


Negative keywords can be any word or phrase that you don't want your ads to show up for. Here are some common examples: 

The most common negative keyword is "buy" because you probably don't want your ads to show up for searches that include the word "buy." 

For example, if you're selling a toy, you probably don't want your ad to show up when someone searches for "buy toy trains."


If you're running an ad campaign for your online store, you may not want your ads to show up when people search for coupon codes. In this case, you could add the word "coupon" as a negative keyword.


8 Common Mistakes Occur When Creating A Google Ads Campaign


6: Not tracking conversions 


One of the most problems that occur when creating a Google ad campaign is not tracking conversions. What Google wants to see when you’re running an AdWords campaign is how many people are clicking on your ads and then buying something from your site.


Even if you’re paying per click, you should still be able to track this number.


The second problem is that if you’re not tracking conversions, then you don’t know how much money you’re spending per conversion. This can be incredibly misleading when your cost per click goes up and down.


When I was working with my first client, we ran a campaign for about two months before I realized that the clicks were costing us $6 each but only converting at $2 per click. 


That means we spent $30 on every sale! It turns out that we had a great product and were targeting the right people, but that’s still not a good deal.


I have seen some advertisers spend $50 for every sale they make. This means that it would take them 50 sales to get their money back. 


If you have enough traffic to get those 50 sales, then it’s a profitable campaign; otherwise, you are losing money on every sale you make.


7: Not using the right tools for the job! (Google Analytics, Google Sheets)


Today's world is dominated by the internet. People are spending more time on the internet than they are off on it. 


This means that companies need to be aware of the newest trends in marketing, especially when it comes to Google Ads.


Many companies are trying to understand how to use AdWords and optimize their campaigns, but without the right tools, this task can be difficult.


Many companies create their Google Ads campaign without fully understanding what AdWords is and how it works. For example, many people use a single account for all of their campaigns and don't know that they can create multiple accounts. 


It's important to understand the basics before starting a campaign so you can make the most out of your time and money.


8: Underestimating the Competition


This is a common mistake that most people make, but it is typically not a good idea to underestimate your competition. 


More often than not, you will end up paying more than you need to and your ads will not be as effective because the other company’s ads are more appealing to the viewer.


Thus, it is important to pay attention to the types of ads that your competitors are running so that you can create a more attractive ad for viewers.


As a general rule, you should use at least the same amount of money that your competitors are using to run their ads. 


If they are spending $100 per day on a Google ads campaign, then you should be spending at least $100 per day on a Google ads campaign


This will help ensure that your ad is as effective as possible and that it does not fall behind other companies in terms of attracting viewers.






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