How To Choose The Perfect Shopify Theme For Your Online Store


Shopify is one of the most popular e-commerce platforms on the internet. 

It’s easy to use and has a wide variety of themes and apps to choose from. If you’re thinking about starting an online store, or are in the process of setting one up, then you’ll need to choose a Shopify theme.

There are over 100 Shopify themes to choose from, and it can be difficult to decide which one is right for your business. In this article, we’ll take a look at the different types of Shopify themes, and we’ll give you a few recommendations for great ones to try.

There are a few different types of Shopify themes, and they each have their own pros and cons.

shopify theme
How To Choose The Perfect Shopify Theme For Your Online Store

How to Choose a Theme for Your Shopify Store 

When you are starting an online store, the task of choosing a Shopify theme can seem daunting.

There are hundreds of themes to choose from, each with its own set of features and design options. So, how do you pick the right one for your business?

The first step is to decide what kind of store you want to create. 

Are you selling products that are best displayed in a catalog layout, or do you want a more blog-style layout to share product stories and behind-the-scenes content? 

Once you have a general idea of the type of store you want, you can start narrowing down your store’s design.

2. Identify Your Audience

Think about who you want to shop in your store and what they are looking for. If you are creating a clothing line, for example, you might have a more mature audience that appreciates simple designs with subtle details. 

Or if you are selling outdoor gear, your audience may be adventure-seeking Millennials who appreciate bolder designs and logos. 

Once you have identified the type of people who will shop in your store, you can determine the type of products you want to offer.

Things to Keep in Mind When Choosing a Theme 

When you’re choosing a theme for your website, there are a few things you need to keep in mind.

Your Shopify theme should be responsive, so it looks good on all devices. It should also be easy to use and customize, so you can change the look and feel to match your brand. 

And finally, it’s important to choose a theme that’s well-supported, so you can get help if you need it.

Types of Themes Available on Shopify 

There are tons of themes to choose from when you’re setting up your Shopify store. You can find free and paid themes in the Shopify Theme Store. There are also a few different types of themes to choose from:

1. Default themes: These are the themes that come with Shopify. They’re designed to be versatile and look great on any device.

2. Custom themes: If you want more flexibility and control over your store’s design, you can create a custom theme. You can use a custom theme if you want to change the look and feel of your store, or if you want to add custom functionality.

3. Mobile themes: If you’re building a mobile-friendly Shopify store, make sure you choose a mobile theme that’s optimized for your store’s design and layout.

Note: You can use more than one theme on your Shopify store. In fact, it’s common to have a default theme for your desktop website and a mobile theme for your mobile website. To learn more about building a Shopify store, check out our guide.

Your store’s theme is the foundation of your store’s design and functionality. It includes everything from colors to fonts to navigation menus. 

To create a new theme, follow these steps:

1. Click Online Store in the left menu and then click Themes in the sidebar menu on the right side of your screen.

2. Click +Theme at the top of your screen and then choose "Create a New Theme".

3. Enter a name for your theme and then click Create.

4. On the left side of your screen, select a new theme color from the palette or choose an existing color from the menu next to it.

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Changing Your Store’s Colors

To change your store’s colors, click Online Store in the left menu and then click Themes in the sidebar menu on the right side of your screen. Scroll down to the Themes section and click Customize Theme Colors. 

This takes you to a page where you can choose from a variety of color palettes, as well as create your own by clicking the New Color Palette button.

How to Install a Theme on Your Shopify Store 

Shopify themes give you the ability to change the look and feel of your store without touching any code. You can preview a theme before you install it, and most themes include a customizer that lets you make changes to the theme’s fonts, colors, and other settings.

To install a theme on your Shopify store:

1. Go to the Themes page in your Shopify admin.

2. Click the Add theme button.

3. Select the Upload theme button.

4. Select the theme file from your computer.

5. Click the Upload theme button.

6. Click the Install theme button.

7. Click the Activate theme button.


Shopify provides a number of free themes that you can use in your store. These themes are open source, and anyone can download and modify them. You can also find many premium themes from third-party developers in the Shopify Theme Store.

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